Your business is largely influenced by your reputation online. To improve this, you need to tweak the way that you interact with your customers. Many times, when customers are looking for something, they look at local businesses first. So, you are going to make some adjustments to the way that you interact with your customers. These are all easy things that you can do that will increase the foot traffic to your business. It may even increase the number of clicks on your website as well. Let’s take a look at the things you can do that will make your business the talk of the town.
Customers no longer call a business to find out information. They have now gone to the internet. In most cases, they will ask you questions on your Google business profile. It is important that you answer any and all questions as quickly as you can. For this, you are going to need your internet team to monitor any traffic on that channel of communication. Remember, any inquiry may be a possible lead. If they were calling your company or walking into your store you would not ignore them, would you? The same goes for when they contact you on the internet. Make sure that you are not only monitoring your Google business profile as there are many different ways that they can contact you.
When you are posting on your profiles, think of the customer. If you are in close proximity to a nearby attraction, take advantage of this. Let’s say, for example, that you are a sandwich shop near a local park. When you are making your posts, be sure to remind your customers that you are nearby. Offer them a special discount if they mention your post or share it with their friends. Providing them with directions to your place of business is a smart thing to do as well. Simply mentioning the proximity of your store to somewhere they already are is important. Something as simple as, “Walking in the park creates an appetite, we are a short walk away for some great sandwiches.” Add the directions and you will be sure to drive in more foot traffic.
People love to take selfies. Consider commissioning a mural on the side of your building. This will allow people to take great selfies and get them near your place of business. It will also show off to other people that you are nearby. When they are in the area, they may be inclined to stop by for a bite to eat. This does cost a little money, but we think that the return on investment will be worth it. Just make sure that you take note of your foot traffic before and after you install the mural.
When your reputation online is great, people want to do more business with you. Treating online customers, the same as you would in person customers is important. Many of your customers have migrated to the internet. That is where you are going to have to go to find them.