When you start a business, money is naturally going to be tight so how are you supposed to market and promote your business effectively so that the customer knows you’re out there? Surprisingly, there are ways for new businesses to promote their products or services without spending a lot of money. It all starts with a few basics. Whether you are marketing life insurance, computers, or financial services, you have numerous chances to reach potential customers and one of the main tips is to be “about” your business at all times. In other words, you are going to run into people who you don’t know every day of your life so why not engage some of them and steer them towards the product or service that you provide? You may think that this is easier said than done but if you are a business owner, meeting new people, and therefore potential customers, should always be a priority for you.

Just the Facts

Many techniques to help build your business can be done with little to no money and some of the most effective techniques include:

• Give Something Away for Free:Free information, free samples, or anything that helps them want to learn more is always a great idea.
• Keep in Touch with Potential Customers:Ask them to sign up for an email mailing list so that you can stay in touch with them over time.
• Public Speaking Helps:If you give a speech at a business-related event or convention, it can attract a lot of would-be customers, particularly if that speech includes valuable information.
• Practice Your “Sales Pitch”:Most adults have an attention span of only six to eight seconds so think up a very short pitch to pique a potential customer’s interest.
• Network Continuously: This is always profitable in the end so never give up and always be networking with someone.
• Asking for Referrals:This may sound obvious but it is often overlooked; many customers were once someone else’s referral!

You want your return on investment (ROI) to be high and if you start out small and gradually increase the amount of time and money that you spend on potential customers, you are very likely to be successful. Consistency is the key because many of these techniques don’t provide instant results but will over time if you stick with them.

Never Give up

Regardless of your line of business, consistency always works so even if you only have a few customers in the beginning, that list will continue to grow if you continuously practice these and other techniques. Thanks to today’s tech-savvy world, there are now more opportunities than ever to grow your business without spending a lot of money. Online ads can be reasonably priced as can local community newspapers. The more you research and get involved with other businesspeople, the more techniques you will learn, making success a lot easier to reach. Regardless of your product or service, it can be rather simple to grow your business but if you stop your efforts before you see the results that you were hoping for, you will never achieve the goals that you set for yourself. This is why continuously utilizing the above and other techniques is such a smart thing to do.

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